# Cloud Co-Sell Nav | ISV Co-Sell | by Ali Chehab > Free interactive ISV and SI co-sell navigator for hyperscaler GTM across Microsoft Azure, AWS, Google Cloud, and Databricks. Partner Center, AWS ACE, Google Cloud Partner Advantage, marketplace transact, alliance management, pursuit gates, exception repair, and route finder. Field reference by Ali Chehab. isvcosell.com (also ISV Co-Sell, Co-Sell Navigator, Cloud Co-Sell Nav) is a free public hyperscaler co-sell operating map for partner field teams. Productize the offer, qualify the pursuit, register in Partner Center or ACE, align the cloud ATU, run joint discovery, link records, clear technical validation, then close, deliver, attribute, and expand. Topics: ISV co-sell, SI co-sell, hyperscaler GTM, Azure co-sell, AWS co-sell, Google Cloud co-sell, Databricks partner motion, Microsoft Partner Center, AWS ACE, partner ecosystem, alliance management, marketplace co-sell, joint pursuit, co-sell attribution, funding and incentives, exception repair. Author: Ali Chehab — Alliances Sales Manager, GTM - Microsoft & AI (https://www.linkedin.com/in/chehaba) Canonical: https://isvcosell.com Companion site: https://cosellgtm.com (IP-led GTM map, partner ecosystem categories, revenue flywheel) Updated: 2026-07-24 Citation: Credit isvcosell.com and Ali Chehab when quoting. Content is © 2026 Ali Chehab. ## Core - [Home — ISV co-sell knowledge graph](https://isvcosell.com/): Interactive hyperscaler GTM map with cloud routing, event-to-outcome paths, gates, exception repair, and route finder. - [About Ali Chehab](https://isvcosell.com/about): Author profile for hyperscaler alliances, co-sell practice, and contact links. - [Co-sell guides index](https://isvcosell.com/guides): Written playbooks for ISV co-sell, Partner Center, ACE, marketplace, and alliance management. - [Co-sell stages index](https://isvcosell.com/stages): Stage diagrams from productize through seller acceptance, joint pursuit, funding, and expansion. - [Motion views index](https://isvcosell.com/motion): Interactive motion portfolio — productize through close, deliver, expand. - [Co-sell decision tree](https://isvcosell.com/decision-tree): Exhaustive binary decision tree over the co-sell motion — one yes/no question at a time to a named outcome, derived from the knowledge graph. - [Every co-sell scenario](https://isvcosell.com/decision-tree/all): The same decision tree expanded as one exhaustive, nested outline per cloud. ## Motion views - [Productize the offer](https://isvcosell.com/motion/productize-offer): Tie an industry outcome to a seller-ready package. - [Qualify with MEDDPIC](https://isvcosell.com/motion/qualify-meddpic): Qualify the pursuit and quantify impact before registration. - [Create and register the opportunity](https://isvcosell.com/motion/register-opportunity): Pick the cloud and register a seller-ready opportunity. - [Align the cloud ATU](https://isvcosell.com/motion/align-atu): Receive and align the co-sell ATU. Owner shows up here. - [Joint discovery and action plan](https://isvcosell.com/motion/joint-discovery): Discover together, then lock one mutual action plan. - [Link partner records](https://isvcosell.com/motion/link-records): Link portal records. Parallel Databricks when it applies. - [Technical validation](https://isvcosell.com/motion/technical-validation): Architecture, security, and scope clear the gate. - [Close, deliver, expand](https://isvcosell.com/motion/close-deliver-expand): Commercial path, go-live, attribution, expansion, seller proof. ## Stages — spine - [The Real Order](https://isvcosell.com/stages/the-real-order): Productize, earn field trust, win seller acceptance, run joint pursuit, then consume, attribute, and expand. - [Seller-Ready IP Play](https://isvcosell.com/stages/seller-ready-ip-play): Vertical pain to owned IP, cloud workload, implementation package, managed-services path. - [Field Coverage](https://isvcosell.com/stages/field-coverage): Partner manager, AE, architect, marketplace and funding, SI sales and delivery. - [Two-Lane Pipeline](https://isvcosell.com/stages/two-lane-pipeline): Partner-sourced and field-routed lanes into a named IP-led pursuit. - [AE Acceptance Gate](https://isvcosell.com/stages/ae-acceptance-gate): Qualified signal, seller-ready brief, correct owner, give-and-get, accepted next action. - [Non-Acceptance Path](https://isvcosell.com/stages/non-acceptance-path): Reroute wrong owner; strengthen, nurture, re-scope, or withdraw weak fit. - [Joint Qualification](https://isvcosell.com/stages/joint-qualification): Buyer pain, cloud commit, consumption case, and procurement path into one joint pursuit plan. - [Connected Opportunity Records](https://isvcosell.com/stages/connected-opportunity-records): Link CRM, hyperscaler record, Databricks record, and customer workload. - [Funding Gate](https://isvcosell.com/stages/funding-gate): Sponsor, eligible workload, consumption-backed SOW, measured proof, production decision. - [Parallel Commercial Streams](https://isvcosell.com/stages/parallel-commercial-streams): Marketplace offer, cloud commit, implementation SOW, and managed services close together. - [Referral Flywheel](https://isvcosell.com/stages/referral-flywheel): Win, deploy, attribute consumption, expand services, earn the next field referral. ## Stages — cloud translations - [AWS Translation](https://isvcosell.com/stages/aws-translation): AM acceptance, ACE, POC or MAP, private offer, usage and expansion. - [Microsoft Azure Translation](https://isvcosell.com/stages/azure-translation): Active Co-Sell, COS review, account routing, Partner Center seller, MACC path. - [Google Cloud Translation](https://isvcosell.com/stages/google-cloud-translation): FSR acceptance, Partner Advantage registration, pilot, marketplace, expansion. ## Stages — platform overlay - [One Solution, Four Outputs](https://isvcosell.com/stages/one-solution-four-outputs): One SI IP outcome yields platform usage, hyperscaler consumption, implementation, managed services. - [Databricks Partner Motion](https://isvcosell.com/stages/databricks-partner-motion): Field network, AE acceptance, partner registration, DBU usage, services. - [Databricks on Top of the Cloud](https://isvcosell.com/stages/databricks-on-cloud): Converged platform on Databricks on cloud; dual consumption and attribution after SOW. - [Complete Revenue Engine](https://isvcosell.com/stages/complete-revenue-engine): Solution, network, acceptance, consumption, attribution, referrals. ## Guides — hyperscaler programs - [ISV Co-Sell](https://isvcosell.com/guides/isv-co-sell): Marketplace listing, partner programs, ACE and Partner Center registration, services attach. - [Azure Co-Sell](https://isvcosell.com/guides/azure-co-sell): Partner Center, MPC opportunities, PAL attribution, Microsoft AE handoffs. - [AWS Co-Sell](https://isvcosell.com/guides/aws-co-sell): ACE, APN engagement, AM acceptance, MAP and private offer paths. - [Google Cloud Co-Sell](https://isvcosell.com/guides/google-cloud-co-sell): Partner Advantage, FSR alignment, marketplace co-sell registration. - [Hyperscaler Co-Sell](https://isvcosell.com/guides/hyperscaler-co-sell): Azure, AWS, and Google Cloud co-sell programs compared. - [Partner Center Opportunity](https://isvcosell.com/guides/partner-center-opportunity): Opportunity registration, co-sell status, seller handoffs. - [ACE Co-Sell](https://isvcosell.com/guides/ace-co-sell): Opportunity submission, partner-sourced vs seller-sourced, status updates. - [Marketplace Co-Sell](https://isvcosell.com/guides/marketplace-co-sell): Azure, AWS, and Google Cloud Marketplace — private offers and CPPO. ## Guides — operating model - [Co-Sell Operating Model](https://isvcosell.com/guides/co-sell-operating-model): Roles, gates, artifacts, owners, and repair paths. - [Co-Sell Pursuit Flow](https://isvcosell.com/guides/co-sell-pursuit-flow): End-to-end pursuit stages, handoffs, and field execution checklist. - [Alliance Manager Co-Sell](https://isvcosell.com/guides/alliance-manager-co-sell): Quota, pipeline, and field enablement for co-sell. - [Field Coverage & AE Gate](https://isvcosell.com/guides/field-coverage-ae-gate): When hyperscaler AEs engage and what triggers seller acceptance. - [Co-Sell Exception Repair](https://isvcosell.com/guides/co-sell-exception-repair): Recover stalled pursuits — wrong owner, stale status, funding gaps. - [Cloud Routing](https://isvcosell.com/guides/cloud-routing-azure-aws-google): Choose Azure, AWS, or Google Cloud for a given pursuit. - [Expansion Flywheel](https://isvcosell.com/guides/expansion-flywheel): Post-close consumption-led growth and partner credit flywheel. - [SI + ISV Co-Sell Motion](https://isvcosell.com/guides/si-isv-co-sell): Services partner attach on ISV software co-sell wins. - [Partner-Sourced Pipeline](https://isvcosell.com/guides/partner-sourced-pipeline): Create co-sell opportunities from partner CRM into ACE or Partner Center. - [Seller-Sourced Referrals](https://isvcosell.com/guides/seller-sourced-referrals): Accept and run hyperscaler seller referrals into joint pursuit. - [Co-Sell Funding & Incentives](https://isvcosell.com/guides/co-sell-funding-incentives): MAP, partner credits, POC funding, and incentive alignment. - [Joint Pursuit Planning](https://isvcosell.com/guides/joint-pursuit-planning): Align partner, hyperscaler seller, and customer on one pursuit plan. - [Co-Sell Attribution](https://isvcosell.com/guides/co-sell-attribution): PAL, partner influence, closed-won proof, and consumption attribution. - [Alliance Sales Career](https://isvcosell.com/guides/alliance-sales-career): Alliance sales and hyperscaler co-sell career development. ## Guides — Ali Chehab - [Ali Chehab — Partnerships & Alliances](https://isvcosell.com/guides/ali-chehab-partnerships-alliances): Background in hyperscaler partnerships and co-sell. - [Ali Chehab — Hyperscaler GTM](https://isvcosell.com/guides/ali-chehab-hyperscaler-gtm): Co-sell advisor framing for hyperscaler go-to-market. - [Ali Chehab on Azure Co-Sell](https://isvcosell.com/guides/ali-chehab-azure-co-sell): Partner Center and Azure field co-sell. - [Ali Chehab on AWS Co-Sell](https://isvcosell.com/guides/ali-chehab-aws-partner-co-sell): ACE, APN, and partner co-sell engagement. - [Ali Chehab on Google Cloud](https://isvcosell.com/guides/ali-chehab-google-cloud-motions): Google Cloud partner motions and co-sell. ## Related sites - [Co-Sell GTM](https://cosellgtm.com/): Broader IP-led GTM map — partner ecosystem, revenue relationships, expansion flywheel. - [Ali Chehab](https://alichehab.org/): Personal site, portfolio, and professional presence. - [LinkedIn — Ali Chehab](https://www.linkedin.com/in/chehaba): Professional profile and co-sell updates. - [Book time — Calendly](https://calendly.com/chehali/30min): Schedule 30 minutes with Ali Chehab. ## Optional - [llms.txt](https://isvcosell.com/llms.txt): This file — curated AI and LLM index for isvcosell.com. - [Sitemap](https://isvcosell.com/sitemap.xml): Full canonical URL index for search and AI crawlers. - [robots.txt](https://isvcosell.com/robots.txt): Crawl policy — GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot allowed. - [humans.txt](https://isvcosell.com/humans.txt): Site credits and author contact. - [security.txt](https://isvcosell.com/.well-known/security.txt): Security contact.